For the first time, direct marketers in the financial services industry can use a solution that spans the cost versus complexity gap between basic 'lookalike' profiling and fully bespoke analytical segmentation. Prime Performance Modelling is a proven analytical tool, having helped Experian's clients in the United States find as much as 50 per cent additional list volume, whilst simultaneously increasing campaign response rates by up to 30 per cent.

By combining clients' customer data with Experian's National Canvasse and Canvasse Lifestyle databases, Prime Performance Modelling's profiling, segmentation and modelling techniques provide financial services companies of all sizes with the means to:

Access critical volumes of accurately targeted, responsive data Identify the highest performing multiple segments within customer databases to locate the best prospects Tap into niche segments where return on investment is high and not over-saturated by direct marketing offers

Peter Thompson, Sales Director for Prospect Targeting within Experian's Marketing Services division, stated:

"There is no other company that can provide the range of services Prime Performance Modelling offers at such a low cost of entry. Our latest solution opens the door for financial services companies that want a cost-effective targeting solution that adds significant value to their customer acquisition strategies."

"Prime Performance Modelling enables businesses of any size to unlock the hidden potential within their customer databases by quickly identifying those customers or prospects most likely to respond, convert and provide lifetime value."