CoreTrac, provider of ResourceOne, the easy-to-use and affordable client relationship management (CRM)/ sales force automation (SFA) software solution specifically architected for community financial institutions, announced today the addition of Farmers and Merchants Bank of Central California (approximately $1.56B in assets on the JHA Silverlake core platform) as a new customer that will implement and use ResourceOne as an integral part of its sales and service culture.
According to the bank's website, F&M Bank has provided financial services to individuals and businesses in California's Central Valley since 1916. As a full service community bank, their complete range of products has helped bring growth and prosperity to each of the communities they serve.
Alan Buhler, Vice President of Sales and Marketing at CoreTrac said, "We're very pleased to be joining forces with Farmers and Merchants Bank of Central California. F&M Bank is a leading institution in their geographic area, and they are very focused on their plan for implementing CoreTrac's ResourceOne to track leads and referrals, manage pipelines and production, as well as implement sales incentive and compensation plans. We anticipate they will be a flagship customer in the way ResourceOne should be used to gain optimum performance results, institution wide, on a day-to-day basis."
CoreTrac is a privately held corporation with its headquarters in Austin, Texas.