Fidessa group (LSE: FDSA), provider of the Fidessa and Fidessa LatentZero trading, market data and global connectivity solutions, has today announced that Société Générale Corporate & Investment Banking (SG CIB) has successfully gone live with Fidessa's Smart Order Routing (SOR) service to provide best execution for its clients across the European markets.
Richard Hills, Global Head of Electronic Services at SG CIB, comments: "The European equities marketplace is becoming more fragmented by the month and the need for consolidation technology is now critical. The complexity of trading in this environment means a greater reliance on low latency, highly reliable technology capable of sweeping all external and internal liquidity. We have used Fidessa's smart routing in the US marketplace for several years and we moved to the European smart routing component because of Fidessa's expertise at building complex infrastructure in this area."
A Fidessa hosted enterprise client since 2004, SG CIB is using Fidessa's SOR capabilities to automatically and intelligently split orders across multiple venues giving its traders a consolidated virtual market view. Fidessa's SOR enables SG CIB to access liquidity displayed in both traditional exchanges and MTFs. Through Fidessa, SG CIB now connects to 15 European exchanges and to Chi-X Europe and will soon extend its connectivity to Turquoise, and to its own internalised liquidity.
Richard adds: "The smart router complements our quantitative trading expertise by allowing our traders and algorithms to sweep the markets and deliver superior price performance to our clients regardless of whether their orders originate from Sales Trading, Program Trading or Electronic Trading. It has also allowed us to de-couple the smart routing component from our algorithms so that we can concentrate on tailoring strategies to meet our clients' requirements."
Fidessa's SOR has been made available to all of SG CIB's clients in Europe, North America and Asia for Single Order, Programs, Risk, DMA and Algorithmic trading channels. This adds to the existing Fidessa SOR capability for trading in the US markets.
Ian Salmon, Head of Liquidity Solutions at Fidessa comments: "The emergence of new execution venues and the subsequent fragmentatation of liquidity is now a global reality. We have proven expertise in delivering SOR to the US and we have now integrated this functionality into our European infrastructure. We are excited about extending our partnership with SG CIB which is a testament to Fidessa's ability to address the more complex needs of the European brokers."
Fidessa's SOR is an integral part of the company's recently announced Intelligent Liquidity Strategy that aims to provide both the sell- and the buy-side with complete access to liquidity. In addition to SOR capabilities, Fidessa's multi-asset OMS comes with a complete suite of tools to enable intelligent trading in the post-MiFID landscape including: DMA, advanced algorithmic trading tools, best execution and data compliance, as well as direct connectivity through to pools of global liquidity.