Ascension CU licenses Sedona customer relationship technology
20 May 2008 | 1758 views | 0
SEDONA Corporation (OTC Bulletin Board: SDNA), a leading provider of Customer and Member Relationship Management (CRM/MRM) solutions for the small and mid-size financial services market, today announced that Ascension Credit Union has selected SEDONA's technology and services to implement and deploy its member relationship management (MRM) system.
Ascension Credit Union, based in Gonzales, Louisiana, is a not-for-profit, full-service financial institution, offering a wide range of services to its members. Structured as a financial cooperative, the credit union is owned and operated entirely by its membership.
Ascension Credit Union's President Dottie Wall commented, "We strive to build valued relationships by delivering personalized financial solutions. The analytical capabilities of Intarsia will enable us to identify and provide those personalized solutions to our customer, at exactly the right time. Our implementation of an organization-wide MRM solution will also ensure that we provide the same member-centric service at our additional branches."