The new E*TRADE FINANCIAL Center in Costa Mesa will provide customers in the area with access to comprehensive investing, banking and lending solutions and personalized service from Relationship Managers and Investment Specialists licensed with E*TRADE Securities LLC.

On September 30, 2004, from 4:00 pm to 8:00 pm, E*TRADE FINANCIAL will host the grand opening of the Costa Mesa Financial Center at 3200 Bristol Street, Suite 120. Executives will be available for interview, providing information and insight into the Company's expansion in Southern California and its retail investment offerings.

"E*TRADE FINANCIAL is committed to providing self-directed investors with easy access to financial information, services and support through multiple channels," said Michael J. Curcio, Executive Vice President, E*TRADE Securities. "The Centers represent our value proposition, offering customers a full suite of integrated financial products encompassing investment, banking and lending solutions."

At the Costa Mesa E*TRADE FINANCIAL Center, customers will be able to open brokerage and bank accounts, apply for mortgage and RV/Marine loans, make brokerage deposits and learn more about investing options with the guidance of Relationship Managers and Investment Specialists. Internet access to etrade.com is also available at the Center to those who want to learn more about the investment, banking and lending products independently.