Axa Equitable redesigns Web site

Source: Axa Equitable

Today Axa Equitable announces the launch of its redesigned Web site -

Enhancements to the online experience include the creation of a Life Events Learning Center, where visitors can find strategies and support to help them understand the important financial considerations at each stage of life, such as benefit considerations when landing a new job, caring for aging parents and transferring accumulated wealth. The dynamic new site also features a personal dimension with real AXA Equitable clients sharing their own financial experiences and employees talking about what it's like to work for the company.

"We've made it easier for prospects and job applicants to get to know AXA Equitable and clients to stay connected with us," says Barbara Goodstein, Chief Innovation Officer and Chief Marketing Officer of AXA Equitable. "We're bringing visitors and clients closer to the information they need to make smart financial decisions. The redesign also encourages client engagement by adding comprehensive product education content, interactive modules, and making the client login, customer service and financial professional contact information available on every page."

A Multi-Tier Web Strategy

Today's redesign announcement is part of the company's multi-tiered Internet strategy. In March 2008, the company announced the launch of Performance, a new online analytical and research tool that helps financial professionals doing business with AXA Equitable make faster, informed decisions about their client's variable life insurance and variable annuity investment portfolio choices.

"Our enhanced site now serves as the core platform for additional upgrades to be rolled out this year, culminating in the 2009 consolidation of all company Web traffic through the common entry point," said Connie O'Brien, Vice President of Internet Strategy & Development.

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