Designed to deliver a new level of interaction for IFAs, the site combines simple and easy navigation with concise, robust and compelling information.

Online valuations are now available for all IFAs, along with online illustrations of its newly launched OneSIPP, and income withdrawal. The same functionality for Merchant Investors' Versatile Investment Portfolio (VIP) and Investment Portfolio (IP) will follow very soon. Processes such as online switching are also in the pipeline.

Full access to the site is available through a simple registration process, after which product information, literature, fund information, sales contacts and media information is available.

Richard Ellis, head of sales and marketing at Merchant Investors, said: "Merchant Investors is always looking at new ways to better meet the ever- changing investment needs of our supporters. So, similarly, throughout our re-branding process we have strived to bring new levels of innovation, transparency and simplicity to the ways in which IFAs can interact with us. We believe IFAs will find the new website an informative and useful aid when advising clients, and we have already seen an encouraging amount of interest from new IFAs registering. Obviously, this is only the start and we are already looking at ways in which we can develop and enhance the site further."