The ResponseTek:CEM Winter '08 Release delivers new features and functionality that provides large and complex organizations with more flexibility and power with their CEM solutions. The release has been designed to ensure enterprises with multiple product lines, business units and regions can maintain brand consistency across diverse customer and user groups.

"As we work closely with Fortune 1000 companies to manage the shift to customer-focused business processes, the market is demanding a CEM application that is powerful yet agile enough to meet their complex needs at a global scale," explained product group director Gord Elder. "With the release of Winter '08, the ResponseTek:CEM product line continues to define CEM leadership with powerful tools to transparently convert the voice of the customer into predictive business intelligence right across the enterprise."

Key features of the Winter '08 Release include:

• The power to deploy enterprise-scope CEM solutions with multiple customer-facing brands while maintaining a single view of the customer experience internally.
• A new customer feedback collector for front-line staff to quickly and easily capture customer sentiment and provide a more complete view of customer experience at every touch-point.
• Enhancements to the integrated feedback management tools improve efficiency and quality of responses to customer feedback.
• A new capability to deploy and manage multiple knowledge base solutions within a single framework so that content can be easily managed regionally or by line of business.

Each of these features is specifically designed to help large enterprises manage the shift to the new customer-focused economy. With the Winter '08 release, ResponseTek underscores its commitment to providing competitive advantage to global organizations by delivering functionality that directly impacts customer satisfaction, advocacy, and retention.