Data Warehouse establishes wholesale division

Source: Data Warehouse

Data Warehouse, a TRANZACT company and leading provider of marketing information solutions to the mortgage and financial industries, today announced the formal launch of its Wholesale division.

This new division is designed to offer data and analytic services to meet the growing demands of list brokers, data resellers, telemarketing call centers and direct mail & marketing agencies.

Ben Waldshan, founder of Data Warehouse and Executive Vice President with TRANZACT, has made the following appointments for the newly organized division: Ari Davis, Director of Client Services; Todd Johnson, Director of Marketing; Bryan Shetsky, Director of Sales; and Bob Squiers, Director of Business Development.

Over the past decade, Data Warehouse, through its relationships with credit bureaus and other compilers of enriched data, has established itself as the marketing information industry's premier aggregator of consumer, financial, homeownership and property related data. The Company has amassed the largest, most deeply populated and accurate information available for marketing purposes in a database containing 72 million unique homeowner records.

"The formal organization of a dedicated wholesale division and team is a direct response to the growing demand we are receiving in the marketplace by the industry's most successful data resellers, deployment companies, and marketing services agencies to access Data Warehouse data and analytic solutions," said Waldshan.

"By leveraging Data Warehouse's capabilities, and integrating our solutions into their business practices, data dependent organizations can further refine the effectiveness of their lead generation and customer acquisition efforts. The result is improved return on marketing investment for their clients," Waldshan continued.

In second quarter 2008, Data Warehouse will also launch an online count and order interface that will enable clients to perform robust queries against hundreds of predictive data attributes to identify the most precise targeted prospects for their marketing programs.

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