Accertify and iovation combine on online fraud prevention

Under the partnership, Accertify will offer iovation ReputationManager, a real-time device-based fraud management service, as a part of its Interceptas solution. Interceptas is the first integrated platform designed from the merchant's perspective for combating card-not-present fraud, enabling the complete fraud prevention process to be managed with one comprehensive and highly flexible solution. Without requiring software downloads or impacting the user's experience, iovation's patented device reputation technology offers the industry's most accurate device identification by combining device parameters and sophisticated pattern matching techniques.

"Stopping fraudsters requires a flexible solution that incorporates the most advanced fraud-fighting tools as quickly as they become available," said Jeff Liesendahl, CEO, Accertify. "At Accertify, we are continually searching for new and stronger anti-fraud technologies that can be integrated with a merchant's systems and customized to its business to bring increased efficiency to every internal business process affected by online fraud. We are pleased to partner with iovation and other best-of-breed tool providers so that merchants' fraud prevention programs always remain state-of-the-art and one step ahead of fraudsters' evolving tactics."

"We are excited about partnering with Accertify to help online merchants reduce fraud and the total impact of fraud on sales opportunities and their businesses revenues," said Greg Pierson, CEO of iovation. "Accertify understands the impact fraud can have on business operations and the effort it takes to combat the problem. Combining Interceptas' comprehensive approach with iovation's proven ability to quickly and accurately identify fraudulent devices in real-time helps online merchants dramatically reduce fraud, abuse and time-consuming manual reviews to improve operational efficiencies and, ultimately, realize greater business profits."