The card, launched in conjunction with Tuxedo Money Solutions - a market leader in Pre-pay - will enable its 9 million readers to manage their money via a simple text message, phone or online

The card is simple to set up and easy to use to spend online, through chip and pin terminals or to withdraw money from ATMs anywhere in the world

The card allows your money to be held off the card in an online "eccount" from where it can be safely moved on to your NOTW Tuxedo Prepaid MasterCard as and when you need it. All users of the NOTW card will be instantly signed up as eccount customers, enabling them to control and manage their money via text message, phone or online.

Cardholders can also share money with friends and family in the UK or abroad, using the eccount service to transfer funds between different cards within the same eccount. In addition the card offers great value on exchange rates and foreign ATM charges when outside of the UK - ideal for travel money.

More than one in ten of UK internet users fell victim to online fraud last year according to Government figures and concern over online fraud prevents 56% of the UK from buying online. The eccount is designed for easy and safe card management and allows you to text instructions via your mobile phone including "block" to lock your card, "unblock" to re-activate your funds and "lost" or "stolen" to stop all use. You even get free SMS alerts sent to your phone when your card balance is low and needs topping-up.

The News Of The World will market the new card in newspapers and on their website. News of the World readers applying for the NOTW Tuxedo card will receive a welcome letter, a paying-in book, a user guide and a card personalised in their name, all priced at £6.49. However they will receive a £5 cash-back on the first load, making the effective price only £1.49.

The chip and pin card also provides complete security for internet use, everyday banking and as a worldwide travel card w with access to 1.3 million ATM's and 25 million merchants across the world, making it the one of the most competitive cards available on the market.

Readers also have a choice of tariff. The Pay Monthly tariff gives you unlimited FREE purchases in the UK and UK ATM withdrawals are only charged at 50p per withdrawal, whilst the Pay As You Go tariff charges per transaction with a maximum charge of £1.50.

Mark Simon, CEO of Tuxedo Money Solutions said: "We are delighted to partner with News of The World to offer such large numbers of consumers a dynamic, cost effective, secure way to manage and control their money with our eccount service."