Bank of America to distribute American Express gift cards

Source: American Express

American Express today announced an agreement with Bank of America in which Bank of America will offer American Express Gift Cards at participating Bank of America retail banking centers, significantly increasing customer reach for American Express Gift Cards.

Bank of America customers looking for a premium gift for any occasion throughout the year will soon be able to walk into any participating Bank of America retail branch and purchase $25, $50 and $100 American Express Gift Cards which will be available by December 10, 2007, in time for the year-end holiday gift-giving season.

"Bank of America is a powerhouse addition to our growing list of banking and retail partners," said Alpesh Chokshi, President, American Express Travelers Cheques and Prepaid Services. "We want to make our Gift Cards available where consumers expect to find them for sale, and many of our customers prefer to buy gift cards at their local bank branch. We are delighted to begin this win-win partnership with Bank of America. Its industry-leading retail presence and customer base will help us meet surging consumer demand for American Express Gift Cards, which in turn will be a great addition to Bank of America's full line of products and services."

With the addition of Bank of America bank branches, American Express Gift Cards will be available at more than 65,000 locations, including supermarket, drug store and office supply retail chains, banks, shopping malls, and American Express Travel offices, as well as online.

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