NCR Corporation (NYSE:NCR) today announced the latest enrichment to its popular APTRA Promote campaign management software platform for the automated teller machine (ATM) and self-service channel.
APTRA Promote transforms the self-service network into a powerful marketing channel, delivering high-impact advertising, branding and promotions. The new APTRA Promote 3.0 delivers enhanced functionality and usability of the manager tool, while adding additional couponing and campaign functions.
Managing multiple advertising and coupon campaigns through a central management tool enables financial institutions (FIs) to maximize cross-selling through customer segmentation, or even to boost revenue from third-party opportunities. The new user interface has undergone extensive usability tests with a specialized team and focus groups. The outcome is an interface which provides all campaign information on one page so the individual or team overseeing the campaign can easily see all campaign settings at a glance, including the use of icons for easier recognition and the changing of varying campaign elements.
With APTRA Promote 3.0, up to eight different coupon campaigns can now be offered to consumers at the ATM, including the choice of "no coupon." Because coupons are printed directly from the receipt printer, FIs have complete flexibility to change campaigns at their convenience.
NCR's APTRA Promote application is already used by over 300 customers for self-service-based marketing, advertising and branding campaigns. Currently, more than 50,000 ATMs worldwide already incorporate this capability.
Brian Bailey, NCR's vice president of marketing and deployment for Financial Solutions, said, "The ability to offer targeted offers to individual customers and non-customers during the wait time of the ATM transaction offers a high-touch revenue opportunity for ATM deployers. Just as important, this is one of those sea-change services that are opening eyes to what the ATM channel can truly be — an integrated self-service delivery vehicle that the world's consumers already trust and interact with billions of times a day."