VeriFone targets restaurants with POSitouch tie-up

VeriFone Holdings (NYSE: PAY) today announced an agreement with POSitouch to offer VeriFone's ON THE SPOT mobile electronic payment systems with the POSitouch Point-of-Sale (POS) systems to restaurant operators in North America.

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The POSitouch system is focused solely on the hospitality industry with technologically advanced solutions that have been installed in more than 26,000 locations. VeriFone will work with POSitouch to market the enhanced restaurant solutions to existing and new customers.

VeriFone's ON THE SPOT solutions feature the Vx 670, the industry's smallest all-in-one handheld secure payment device designed specifically for customer-facing operation in the restaurant and hospitality environment.

The POSitouch fully integrated payment solution with ON THE SPOT will allow restaurant operators to improve the customer experience, increase efficiency and strengthen card holder data security. The integration allows quick and secure card transactions at the table, carside or at delivery.

"Restaurant operators are under increasing pressure to improve customer satisfaction as well as increase efficiency while providing secure card transactions," said Win Platt, chief operating officer for POSitouch. "Our alliance with VeriFone allows us to serve our customers' mobile payment needs with the best technologies available today."

The POSitouch/VeriFone integrated solution greatly benefits the restaurant operator. Customer service, speed and restaurant efficiency are enhanced as servers can close checks and process transactions at the customer's table or car door without making multiple trips to a wired, stationary POS to print checks and run credit cards. The technology also allows for PIN pad debit card transactions, which are increasingly popular with consumers.

"Integrating our ON THE SPOT solutions with POSitouch provides a great value for restaurant owners, who can improve guest satisfaction and streamline their operations by taking advantage of pay-at-table and curbside payment functionality," said Paul Rasori, VeriFone's vice president of global product marketing. "This solution is PCI compliant and provides added security to cardholders."

The POSitouch/VeriFone sosolution increases card data security because the card remains in the customer's sight during the transaction. When the card leaves the table or the car, it is susceptible to "skimming," the stealing of the customer's data, which has become a common form of identity theft.

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