Abbey adopts Nomis Price Optimiser for personal lending

The sixth largest bank in the United Kingdom embarked on this initiative to support its strategic vision to better serve customers through a better understanding of their needs and using this insight to make more informed decisions in its unsecured loans business.

The benefits of using this more advanced, rigorous and customer-centric approach to pricing includes the ability to acquire and retain more customers. Abbey's team will access the award-winning Nomis Price Optimiser in a reliable, secure and high performance hosted environment. They will also gain the dedication and expertise of Nomis Solutions' team who manage the hosting, configuration, maintenance and administration of the solution.

"While many banks talk about becoming more customer-centric, Abbey is clearly a customer-driven organisation by adopting initiatives and technologies that will enable them to get closer to their customers," said Lawrence Whittle, managing director and vice president international at Nomis Solutions. "We are excited to help the Consumer Finance team take their business to the next level of performance and build a set of best practices and success criteria that can be applied throughout the rest of the organization."