Cyberbit launches online transaction monitoring service
Leading Internet payment service provider, Cyberbit A/S, today unveiled Vfraud.com, a service which monitors e-commerce transactions for more than 50 different methods of fraud and enables merchants to view each customer's country, IP address, Browser and geographical location, including state or province, city, and zip or postal code, as well as Internet Service Provider (ISP), domain name, card type and issuer bank.
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CYBERBIT A/S' new Vfraud.com service provides merchants with an exceptionally precise marketing tool to improve their insight into customers and target markets. Empowered with this information, merchants can take immediate and well-founded action, as well as manage and implement online marketing campaigns directed to specifically defined target groups.
"Traditionally, VFraud.com has been utilised as a fraud detection tool in the Internet commerce industry to block traffic from restricted countries. We provide full support for this purpose, which provides an additional layer of risk management. However, we believe that merchants will discover even more value in the application of VFraud.com for marketing and tracking purposes, says Henrik Bak (Chief Sales Officer)
Implementing the VFraud.com service equips merchants with a variety of powerful and effective features for customising online content according to parameters such as geographic segments or cultures, thereby producing new insight into customer behaviour and surfing patterns. On the basis of this information, merchants can implement automatic messaging, blocking or marketing processes, as well as target specific consumer sectors and administer sales campaigns more effectively.
"VFraud.com services are especially effective in aiding merchants who wish to target new markets, such as China or South America. They are able to conduct statistical and marketing analysis of their campaigns and track consumer behaviour by market with real time reporting and mapping functions,"
VFraud.com is now available to all online merchants, including those with existing payment gateway services with other providers.
"The VFraud.com service is extremely adaptable. It can be implemented in connection with our payment gateway solutions, or as a stand-alone solution in which merchants who wish to maintain their current payment provider can enjoy the benefits of VFraud.com,"
CYBERBIT A/S's VFraud.com can be implemented in just one business day for merchants wishing to optimize their business with the power of detailed customer information and tailored implementation of marketing efforts.