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Chase launches US Open ticket giveaway

12 July 2007  |  2006 views  |  0 Source: Chase

Chase is turning its 800 branches and 2,300 ATMs in the Tri-state area into instant-win machines that will dispense receipts and game pieces good for two free tickets to the US Open.

"The US Open is one of the largest and most exciting sporting events held in New York during the summer," said Ryan McInerney, head of marketing for Chase. "Helping customers be there in person is a great way to reward them for banking with Chase."

Chase has doubled the number of winning game pieces from last year - and expanded their availability. This year, the promotion includes teller receipts - the first time a bank has used teller receipts as game pieces - and scratch-and-win game pieces, in addition to ATM receipts, the only way to win last year. Equally important, Chase has nearly doubled its number of branches in New York, New Jersey and Connecticut in the last year, making it easier and more convenient for consumers to score free tickets to the US Open.

Starting this week, Chase's instant-win promotion is spearheading a broad marketing campaign that leverages parent company JPMorgan Chase's sponsorship of the US Open Tennis Championships.

Tri-state consumers should check the back of their Chase teller and ATM receipts or scratch off a game piece they receive from a personal banker. Consumers who see a blue tennis ball with the words "Winner!: You've Won 2 US Open Tickets!" can bring in the receipts or game pieces to any Chase branch by Aug. 18 to receive two free tickets in the mail. The tournament runs from Aug. 27 through Sept. 9.

All 800 branches and 2,300 ATMs in the New York, New Jersey and Connecticut are participating in the promotion, which began July 1.

Multimillion-dollar advertising campaign highlights Chase's sponsorship of the US Open

Chase is launching a broad-based advertising campaign to highlight its sponsorship of the US Open. The television, radio, print, bus shelters, subway stations and telephone kiosks ads begin this week with the message: Chase serves NYC with the most branches and ATMs. Chase is now more convenient than before and a proud sponsor of the US Open.

The multimillion-dollar ad campaign will run through Aug. 18.

Chase also will provide information about the ticket giveaway on ATM screen messages, in brochures at bank branches and with statement inserts.

Other ways to get free tickets

Consumers can also get a pair of free tickets to the early rounds of the tournament through any Chase branch in the Tri-state area by:
  • Opening a new Chase Free Checking account with direct deposit with a $500 minimum deposit or
  • Depositing $10,000 into an existing savings account or certificate of deposit

Additional tickets to the Women's Finals and Semi-Finals with complimentary US Open gift cards are also available for larger deposits.

The promotion is open to both new and existing customers.

"We are offering a sure way that consumers can get tickets, either by coming in as a new customer or by doing more business with Chase," McInerney said.

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