Cardtronics and ING Direct have entered into an agreement allowing ING Direct to brand seven Cardtronics ATMs, including those located in ING DIRECT Cafes in Chicago, New York, Philadelphia and Wilmington, Delaware.
The ING DIRECT brand will be clearly visible on the ATMs exteriors and transaction screens. ING DIRECT customers will be able to use the ATMs free of charge.
Through its branding agreement with Cardtronics, ING DIRECT, the nation's largest direct bank, will be able to offer its deposit customers free, convenient access to cash whenever they need it. ING DIRECT avoids the capital costs, operational complexities, customer service and cash management tasks associated with traditional bank-owned ATM placements, freeing up time and resources to focus on creating superior products and providing superior customer care.
"Cardtronics was the natural partner to help ING DIRECT provide cash access to our customers," said Arkadi Kuhlmann, President and CEO, ING DIRECT. "Their dedication to customer service and innovation in the retail banking channel aligns closely with our own. We particularly appreciated the ability to expand our customer touchpoints without the expenses and enjoy the many advantages for our customers of an enhanced ATM network."
"ING DIRECT is an innovator who understands the power of the direct banking model, but they also understand the need to provide their customers with free access to their cash in a physical venue, a perfect application of the Cardtronics ATM branding program," said Keith Myers, Cardtronics EVP of Financial Services.
In addition to its branding agreement with Cardtronics, ING DIRECT recently contracted with Allpoint, a Cardtronics company, to provide surcharge free cash access to its customers across the entire Allpoint network of over 32,000 ATMs throughout the United States.