Geezeo and CashEdge team on personal finance applications
30 May 2007 | 2129 views | 0
CashEdge, the pre-eminent provider of online data collection and financial applications, and Geezeo, a provider of online personal finance solutions that leverage the latest Web 2.0 technologies to help consumers better manage their finances, today announced the integration of CashEdge's AggregateNow financial account consolidation solution and Geezeo's web-based financial management applications.
The partnership will offer Geezeo's users the most up-to-date and accurate data available, supported by the highest levels of privacy and security controls in the industry.
Unlike generic aggregation solutions that "scrape" data, AggregateNow leverages patented technology to harvest HTML and structured files of historical, position and transaction-level detail from the widest range of sources in the industry. AggregateNow supports an open architecture - the data is easily integrated into third party applications using a batch file or XML API.
Utilizing CashEdge's aggregated data, Geezeo gives individuals more control over their finances by providing them with financial planning and management strategies, based on automated balance and credit data from more than 10,000 data sources. The partnership gives consumers the ability to directly monitor and manage their total financial picture more effectively.
"Leveraging the latest Web 2.0 technologies and adding in the power of social networking, Geezeo is revolutionizing the way individuals manage their finances," said CashEdge Director of Sales and Business Development Brent Chandler. "By interpreting, categorizing and augmenting the data with financial management strategies, Geezeo empowers consumers to fully leverage the promise of retail data aggregation for better personal money management. We are pleased to have been selected by Geezeo to power the consolidated data component of their cutting-edge financial management engine," he concluded.
"Geezeo's Web 2.0 applications give consumers the ability to track all their accounts and incorporate personalized strategies to save money, reduce debt and meet financial goals," stated Geezeo Co-Founder Shawn Ward. "To achieve this mission, it is critical that we offer them automated access to all of their financial accounts in one place, in real-time, protected by the highest level of privacy and security controls available. Given these demands, CashEdge was our first choice."