Experian, a global information services company, today announced the launch of BizSource, its new master commercial database, and TrueSearch, an advanced search and match technology designed to produce the industry's most complete view of a small business.
The robust new architecture of BizSource leverages Experian's more than 30 years of data management experience, flexibly integrating its extensive commercial data assets and business intelligence to provide clients with the most thorough and accurate small-business information available. It enables clients to maximize their small-business relationships by more confidently managing risk while reducing research time.
The state-of-the-art referential matching technology in TrueSearch provides persistent tracking of a company to deliver a complete view of the business over time. The unique matching system combines all variations of a business's name and address into a single record, helping to increase file data depth and provide a more comprehensive profile or score. This allows a more accurate picture of the business's overall creditworthiness in one view rather than in fragmented pieces.
"The launch of BizSource is the culmination of nearly two years of research and development based on feedback from our client community. The result is a revolutionary new database platform that offers a tremendously enhanced client experience," said Marc Kirshbaum, president, Experian's Business Information Solutions group. "Our new commercial architecture allows us to provide clients with a more complete view of information available on small businesses. Combine that with our comprehensive information on the business owner, and Experian is perfectly positioned to empower our clients with products and services that help them manage risk, make better decisions and stay competitive."
BizSource and TrueSearch provide clients with:
- A comprehensive credit history in one business view record
- Increased matches on inquiries
- Improved file depth and accuracy
- Match quality that continually improves over time
- Improved ability to blend commercial and consumer data for small businesses
- Easier integration of new data, resulting in quicker product innovation