Online consumers in 20 countries can now shop, play and pay online with cash as Ukash goes live across Europe, reaching an estimated 226 million extra internet users.
Currently issued in the UK, Ireland, Spain and Germany, Ukash is now available for the millions of consumers in 16 additional countries across Europe who don't have or don't wish to use credit or debit cards online.
Now cash consumers in Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, France, Hungary, Italy, Latvia, Netherlands, Norway, Portugal, Poland, Slovakia and Sweden can get Ukash at their nearest bank branch by completing a simple paying-in slip. They will then receive an email or SMS message with their unique and secure 19-digit Ukash voucher number. This voucher number is used when they are asked to pay at any of the hundreds of web sites that accept Ukash.
If they have a bank account but don't want to give out their details online, they can make a bank transfer, either at their bank, or using internet banking, and receive their Ukash voucher by email or SMS direct to their mobile.
In the UK, Ireland, Spain and Germany, consumers can get Ukash vouchers from thousands of stores such as convenience stores, newsagents and petrol stations.
"Ukash has been a great success in the UK, Ireland, Spain and Germany and I am sure that the expansion across Europe will ensure that the success story continues," says Mark Chirnside, Chief Executive Officer at Ukash.
Ukash can be spent at hundreds of international websites including Skype for low cost internet telephone calls, leading games such as Entropia Universe and Eve Online, fun communities such as Habbo Hotel and Stardoll, and gaming sites such as Ladbrokes, 888.com, PartyPoker and Bwin.