Through this new family enhancement, parents can provide each child with an Obopay account linked to his or her own mobile phone. With Obopay, kids can now enjoy the freedom of spending cash in a cool new way, while parents get the tracking and control they need to ensure fiscal guidance.

"As more consumers fell in love with Obopay's mobile payment service, parents began asking for a way to get their kids involved," said Ramy Mora, vice president, consumer marketing. "With our new Sponsored Accounts feature, those under 18 are able to get in on the fun, and parents rest easier knowing their kids will always have cash in hand when it's needed most."

Recent Obopay consumer research found that more than 70 percent of today's youth in the U.S. carry a cell phone and that they are more likely to carry a cell phone than their wallet or keys. Teenagers and schoolchildren who are granted access to Obopay can:

• Spend their allowance more easily in a digital society; i.e. iTunes, Amazon and other popular sites;
• Have real-time access to emergency funds;
• Always have their lunch money;
• Learn fiscal responsibility

As part of its service enhancements, Obopay is also now offering a new Refer-A-Friend program that rewards users who refer their friends with $5 for each successful referral.

Obopay's consumer service, which is enjoying rapid deployment and consumer adoption in the U.S., allows mobile phone subscribers to send money, give gifts, pay each other and make purchases from their mobile phone. The comprehensive solution provides customers with a real-time, secure, mobile peer-to-peer payment service.