BNY ConvergEx rebranding exercise

Source: BNY ConvergEx Group

BNY ConvergEx Group, a leading provider of agency brokerage and investment technology solutions, today announced name changes for two of its member companies.

BNY Brokerage LLC, the firm's U.S. execution business, changed its name to BNY ConvergEx Execution Solutions LLC, effective January 1, 2007. On February 1, 2007, G-Port, which specializes in global program trading, changed its name to ConvergEx Global Markets.

These name changes are the first in a planned series to take place throughout 2007 establishing BNY ConvergEx Group's companies under the ConvergEx brand identity and positioning its core competences, which are the cornerstone to its differentiated offering. BNY ConvergEx Group was formed in October 2006 through the merger of BNY Securities Group and Eze Castle Software LLC, creating a premier resource for conflict-free, advanced execution services and sophisticated investment technology solutions.

"Three months after its formation, BNY ConvergEx Group has emerged as a premier agency brokerage with the most diversified offering that includes global execution, investment technologies, transition management, commission management, research, and wholesale and outsourcing solutions. The name changes for our member companies firmly reinforce the ConvergEx brand as a source of top trading technology and execution expertise," stated Joseph M. Velli, Chairman and CEO of BNY ConvergEx Group.

Carey S. Pack, President of BNY ConvergEx Execution Solutions LLC, said, "Our new name accomplishes two very important goals for us. First, it highlights our role as the U.S. trading arm for BNY ConvergEx Group. Additionally, it emphasizes our core competency and our focus on our mission."

"Our new identity reflects our goal to continue to provide a conflict- free, full service global execution product in over 90 markets worldwide," commented Anthony Blumberg, President of ConvergEx Global Markets. "Our expertise, neutrality, advanced technologies and commitment to the highest level of service not only afford our clients true anonymity in the marketplace, but also deliver the performance-based capabilities they need to access global points of liquidity."

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