Teradata, a division of NCR Corporation (NYSE:NCR), has announced that DnB NOR, Norway's largest financial services group, will extend the capacity and business value of its Teradata Warehouse by implementing Teradata Value Analyzer, an analytical solution that accurately measures profitability down to the individual customer or product level.
Teradata Value Analyzer (TVA) is advanced analytical software that provides detailed enterprise profitability reporting and analysis for enhanced value-based decision-making. Designed to realize the exceptional power of the Teradata Warehouse, TVA is used in a number of leading banks and firms across the world.
"We first decided to invest in TVA because we realized it can help us calculate accurate, risk-adjusted views of enterprise profitability," said Jannicke Flesland, assistant general manager of Financial Reporting at DnB NOR. "We need that capability in order to consistently and reliably comply with certain aspects of BASEL II reporting."
Teradata's enterprise data warehouse brings DnB NOR's data together into a single integrated view, providing consistency and accuracy throughout management's multiple views of its business. By leveraging information across a broad spectrum of business dimensions, including customer services, marketing, operations and profitability data, DnB NOR is offering personalized services and products to its more than 2 million customers, reinforcing these critical relationships.
According to Flesland, the purchase of TVA extends the value of the company's Teradata enterprise data warehouse, improving the bank's ongoing customer relationship initiatives. "We view the compliance benefits of TVA as just the beginning," she says. "We also intend to gain detailed product and customer profitability insights that guide management decisions and maximize customer value."
"The implementation of TVA extends a strong partnership between Teradata and DnB NOR," said Peter Mikkelsen, Teradata vice president for the Nordic region. "Not only have they implemented a highly effective Teradata Warehouse, but they have a well-established, admired Teradata-supported customer relationship management program. By providing bank management with access to detailed information about customer and product profitability, TVA will extend the value and reliability of DnB NOR's CRM program with profit metrics that tie back to the finance team's general ledger."