Source: CMS WebView
CMS WebView plc (AIM: CWV) has teamed up with Velocity Sales & Marketing Ltd, sales and lead generation experts in the financial services industry.
Velocity and CMS are partnering to boost sales of CMS' proprietary TDI software product, which can be used by banks, trading organisations, quote vendors and exchanges to collect, process and distribute live financial data.
The new relationship with Velocity is part of CMS' new marketing strategy to increase TDI sales. The strategy is now based on sales of the intellectual property (i.e. the computer source code) to companies that will assume full control and ongoing development of TDI within their own organisation.
Under the terms of the new partnership, Velocity will help CMS identify and arrange meetings with decision makers within target financial services companies involved in real-time financial data processing.
Velocity has deep roots in the financial services industry, and through its extensive contacts, can identify companies with either an in-house "ticker plant", or companies that are either contemplating installing a ticker plant or are in the process of upgrading one.
Bob Antell, Chief Executive of CMS WebView, commented:"This relationship with Velocity builds on the recent technical support arrangements we have put in place for TDI. We now have the execution capacity to deliver our new marketing strategy, but importantly it is one that meets our main business objective of seeking to increase turnover without adding to central overheads."
Greg Johnson, Director of Velocity, added:"We are pleased to be providing sales resources to CMS WebView as it targets new customers for its TDI suite of software. This is a market we know very well having worked in technology and financial services for many years and with a proven track record of success. We are aware of the benefits that a product like TDI™ provides and are confident that from among our contacts we will find new customers for this very flexible suite of software."