Siebel Systems, Inc. (Nasdaq:SEBL), a leading provider of business applications software, today announced that ATB Financial, the largest Alberta-based financial institution, has selected Siebel Branch Teller as a key element of its overall branch transformation efforts. The addition of Siebel Branch Teller builds on ATB's current Siebel deployments, which include Siebel Call Center.
Headquartered in Edmonton, Alberta, ATB was established in 1938 and provides a full range of financial services to 600,000 customers in 240 Alberta communities. ATB will leverage the Siebel branch renewal application to further optimize the customer experience and provide high-speed service while increasing operational efficiency and driving down branch transaction costs. IBM Global Services will provide end-to-end hardware and systems integration services.
"After an extensive review of possible vendors, we chose Siebel Systems because of the company's in-depth knowledge and expertise in branch renewal and their proven track record in large branch deployments," said Ken Casey, Senior Vice President, Retail Banking Delivery, ATB Financial. "Siebel Branch Teller will enable our customer service representatives to provide an appropriate level of service to the right customers at the right time, ensuring superior service and maximizing the value of each customer interaction with the branch."
ATB's requirements called for a solution that would improve the customer experience, capture cross-selling opportunities, and replace difficult-to-use character-based transaction screens with "once-and-done" transaction capability. Siebel Systems' ability to meet these requirements and its feature-rich suite of customer banking solutions were key factors in ATB's selection of Siebel Branch Teller. The ability to deliver additional enhanced functionality, as requested by ATB in the first phase of the project, also influenced the company's choice.
"Siebel Systems and IBM are working together to transform branches into financial service centers, so that banks can better serve their customers," said Mark Greene, General Manager of Global Banking, IBM. "In working with Siebel Systems to develop this solution, IBM Business Consulting Services contributed WebSphere application frameworks to create a rich, reliable, and scalable operating environment. These frameworks are proven and being used today by more than 60 of IBM's financial services customers."
Siebel Branch Teller is a customer-focused, end-to-end processing and fulfillment teller and platform solution which financial institutions can use to replace aging and cumbersome legacy systems and transform their branches into flexible sales and service outlets. The solution integrates customer and transaction information and -- with built-in business intelligence -- helps bank personnel provide personalized service and increase revenues by making targeted offers of additional products and services. Additionally, Siebel Branch Teller increases branch efficiency by automating transactions and processes and reducing paper-based operations. As a result, branch personnel can focus more time on the customer rather than the transaction process itself.
"Achieving superior customer experience in the branch should be at the heart of a bank's branch renewal strategy," said Patrick Brazel, Vice President and General Manager, Siebel Retail Finance. "We are extremely pleased that ATB Financial chose Siebel Systems to help create its customer-focused branch network. By implementing Siebel Branch Teller, ATB will be able to increase revenues while meeting customer demand for personal service through all channels."
Siebel Branch Teller is a component of Siebel Retail Finance, the market's only complete banking solution that provides an integrated suite of financial transaction, marketing, sales, service, and business intelligence capabilities. The suite also offers a standards-based, service-oriented architecture that enables banks to increase profitability while strengthening and broadening customer relationships through multiple channels, including the branch, call center, Internet, and ATM.