Wells Fargo Financial implements Aprimo marketing management system

Source: Aprimo

Aprimo, Incorporated, the global leader in Enterprise Marketing Management (EMM) software, today announced that Wells Fargo Financial, a division of Wells Fargo & Company, has selected Aprimo Marketing to serve as the catalyst for streamlining its internal marketing activities.

With approximately $57 billion in assets and more than 20,000 team members, Wells Fargo Financial provides insurance, mortgage and consumer finance from more than 1200 retail locations, the Internet, and other distribution channels across North America and internationally. With many different offerings across thousands of different locations, Wells Fargo Financial's marketing department determined it had a need for an application that would assist in maintaining a centralized marketing department.

Wells Fargo Financial selected Aprimo Marketing for its Production Management software modules, in order to transform the company's current manual processes to a more streamlined approach, resulting in less autonomy and fragmentation within the group. Additionally, Aprimo Marketing provides complete visibility to the organization's leadership into marketing department activities as well as overarching control over where marketing budget is being spent. Best of all, Aprimo provides the ability for groups and subgroups to share best practices and reuse materials and templates. Through this collaboration, Wells Fargo Financial hopes to eliminate unnecessary marketing spend and decrease time to market.

"Wells Fargo Financial will use Aprimo as a central repository to store information, which will eliminate fragmentation between Wells Fargo departments," said Bradley McClure, Marketing Systems Manager of Wells Fargo Financial. "Essentially, Aprimo will help bring our information to life, providing our management team with the platform they need to make important marketing decisions."

Wells Fargo Financial will use Aprimo Marketing's Production Management software modules to refine workflow at an activity level by providing templates to users, streamlining internal marketing activities and increasing knowledge sharing. After the initial implementation, Wells Fargo Financial plans to add additional Aprimo functions based on marketing department needs. Aprimo's partner, MarketSphere, a market-focused business consulting firm, is driving the implementation.

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