Alterian (LSE: ALN), a leading global provider of Analytics Led Integrated Marketing technology, has extended its partnership with Intellidyn to include Dynamic Messenger, an online marketing platform acquired by Alterian through the acquisition of Dynamics Direct in May 2006.
Intellidyn, an award-winning analytics and database marketing firm that became an Alterian partner earlier this year, has already signed an agreement with a major financial services firm for the solution.
Incorporating the Dynamic Messenger platform has enabled Intellidyn to deploy a very sophisticated mortgage lead incubation marketing strategy that enables clients to increase conversion rates from inquiries or already generated leads to closed loans via a series of rules-based e-mail communications. By applying the Dynamic Messenger technology to e-mail marketing, Intellidyn can provide the lending industry with a highly efficient and cost-effective marketing method to increase revenues and lower acquisition cost per loan.
"We see a tremendous opportunity to improve our clients' marketing success by combining Alterian's Dynamic Messenger online marketing capabilities with the Alterian Marketing Suite," said Peter Harvey, Intellidyn's chief executive officer. "Our job is to stay one step ahead of our clients. Although there are many solutions in this area, Alterian is clearly the most effective solution to help us keep our clients on the leading edge."
Harvey added that a Fortune 50 financial services firm has already signed a contract with Intellidyn to implement the integrated solution. "When the company saw the ease by which it could combine online marketing with powerful analytics and offline data, the decision was made," Harvey commented.
Alterian announced the acquisition of leading online marketing software company Dynamics Direct and the integration of their Dynamic Messenger platform into the Alterian Marketing Suite on May 25, 2006. The response has been very positive from end users, marketing services providers and agencies alike.
"Intellidyn's rapid success underlines the demand for Alterian's expanded platform that integrates powerful analytics and offline database marketing with the acclaimed Dynamic Messenger online platform," said David Eldridge, chief executive officer of Alterian. "We are delighted to be working with Intellidyn on this exciting project. The response from our global network of business partners and their end users suggests this is only the start of our success with our new offering."