ZA Bank's StockBack x ZA Card has achieved remarkable success in just two weeks since its launch, with participation already accounting for nearly 20% of all active ZA Card users.
This reflects an enthusiastic market response to the novel experience of linking daily spending with stock rebates.
Through this rebate programme¹, ZA Bank has already awarded over 250 different stocks spanning industries such as technology, consumer goods, energy and manufacturing, healthcare, and financial assets. The cumulative value of rebates is close to HKD 2 million. This demonstrates that the new rebate mechanism is not only attractive but has also successfully driven high user engagement and participation, further proving that StockBack x ZA Card enhances the consumer experience.
In response to the overwhelming demand, ZA Bank is pleased to announce a further expansion of the programme, including:
• Increasing the 50% stock rebate quota to 50,000 participants², allowing more users to enjoy this unprecedented high-percentage stock rebate.
• In December 2025, the eligible merchant category for the 50% stock rebate will be expanded from coffee shops to include designated convenience stores (7-Eleven and Circle K), further covering local daily spending scenarios and giving users more opportunities to enjoy high-percentage stock rebates.
Corey Chu, Head of Retail Loan and Card at ZA Bank, said: “We are delighted to see such active user participation in StockBack x ZA Card. This not only reflects the market's high acceptance of financial innovation but also shows the public is willing to step outside the traditional framework of cash or air miles and embrace a novel rebate model that combines spending with stocks. We believe this will inject new momentum into Hong Kong's financial market and drive the evolution of rebate mechanisms towards a more forward-thinking future.”