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YouLend and Tide expand embedded finance partnership to Germany

Global embedded financing platform YouLend and business management platform Tide are expanding their successful UK partnership to the German market.

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Since June 2025, small and medium-sized enterprises (SMEs) in Germany have been able to apply for financing from YouLend directly through the Tide platform.

The response has been strong: as of October 2025, more than 1,000 financing applications are being submitted each month, with a total funded amount of €7 million euros and rising.

Rethinking SME Financing

More than 70 percent of German SMEs view access to external financing as a major challenge. Lengthy processing times, strict requirements, and complex procedures often hold back their growth. The integration of YouLend’s embedded financing infrastructure into the Tide KreditPlattform helps close this gap by enabling companies to apply for capital directly and digitally - allowing them to respond quickly and flexibly to new business opportunities.

Tide provides small businesses with a suite of interconnected solutions, from business accounts and instant savings to invoicing and loans, helping them save time and money. By integrating YouLend, Tide expands its lending offering with another fully embedded financing solution that is fast, transparent, and seamless.

Integrated Financing, Empowering Growth

“With Tide, we are extending our embedded financing infrastructure to one of Europe’s most important markets,” says Leonard Strigel, General Manager Germany at YouLend. “Together, we are creating a direct, digital access point to capital for small and medium-sized enterprises in Germany — precisely where traditional financing channels are often too complex or too slow. Our goal is to give entrepreneurs what they need most: the freedom to grow.”

A Proven Model from the UK Launches in Germany

“YouLend brings deep expertise in business financing and a strong understanding of the needs of small companies and is therefore another important partner for us on our growing lending platform,” adds Anna Fromme-Schön, Country Managing Director Germany at Tide. “Entrepreneurs in Germany can now access financing solutions directly

within their familiar Tide environment — with just a few clicks, no paperwork, and no waiting times. This gives them more time to focus on what truly matters: their business.”

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