PensionBee, the leading online pension provider on a mission to build pension confidence, is partnering with financial promotions (FinProm) platform Adclear to empower teams to leverage the power of AI across UK and US marketing compliance.
Having gone live with Adclear this autumn, PensionBee’s marketing team has already leveraged the platform to analyse over 1,000 pieces of content.
Adclear’s AI is relied on by banks, fintechs, crypto and trading platforms to ensure all adverts and marketing content adheres to relevant regulations, whilst providing an in-depth audit trail for compliance teams.
PensionBee joins fellow financial services providers including Plum, Yonder, FreeTrade, Trade Nation InvestEngine, ActivTrades and the UK’s largest neobank in leveraging Adclear’s technology to streamline marketing compliance, and power a modern approach to content creation.
Marketing teams partnering with Adclear can run everything from social imagery and video assets, to product screens and website edits through the platform. Adclear’s AI-driven platform then analyses and provides rapid, detailed feedback on any changes required to make content compliant, in line with relevant regulations.
This enables marketing teams to keep pace with modern marketing demands, without burdening compliance teams with a mountain of content to manually review and approve. On average, Adclear’s technology decreases review time by 88% - transforming the traditional “back-and-forth” process that burdens compliance and marketing teams alike.
Jasper Martens, Chief Marketing Officer at PensionBee, comments:
“Anyone who deals with financial promotions knows how slow and cumbersome the process can be, as well as how much pressure teams are under to ensure every single piece of content and each product update meets regulatory standards. Adopting Adclear’s technology has been a real game-changer. It’s already massively speeding up our processes and removing a big headache for both my team and our compliance colleagues. It’s also acting as the perfect safety net for compliance concerns - bringing peace of mind to fast-moving operations.”
Joe Jordan, co-founder of Adclear, comments:
“Marketing teams have a new world of tools and opportunities at their fingertips thanks to AI. But the speed and creativity of these new systems can’t be unlocked if compliance processes don’t keep pace. Adclear’s mission is to bring the creativity of marketing and the rigour of compliance onto the same page: enabling regulatory adherence to scale alongside marketing innovation. As one of the UK’s most innovative financial brands, PensionBee is leading the way when it comes to modern marketing and we’re so pleased that Adclear is now part of the tech stack powering this strategy across both the UK and the US.”