Bankjoy, an all-in-one digital banking platform, will provide seamless and secure investment opportunities for financial institution members and customers.
InvestiFi, a leading digital investment solutions provider, has signed a strategic partnership with Bankjoy, a leading digital banking provider.
Bankjoy provides a digital banking platform to a growing list of credit unions, banks and neobanks offering mobile and online banking, online account opening, loan applications, statements, and business banking tools. It serves over 80 financial institutions, and InvestiFi’s digital investing solutions will join its growing list of offerings.
Through this partnership, financial institutions utilizing Bankjoy's digital banking platform will have the opportunity to offer their members and customers access to seamlessly invest in stocks, ETFs, and crypto trading directly from their checking accounts. This includes access to InvestiFi’s exclusive portal of financial education materials, enabling investors to make confident, educated financial decisions.
Weiwei Duncan, Co-Founder and COO of Bankjoy, said, “With deposit outflows to platforms like Robinhood accelerating, community banks and credit unions must meet members where they already are; inside their banking app. By embedding wealth management tools directly into digital banking, they not only keep members engaged with their own products, but also strengthen loyalty and competitiveness in a fast-changing market. Bankjoy is proud to partner with InvestiFi to deliver this capability through our platform.”
InvestiFi aims to help banks and credit unions increase member and customer retention while also attracting new ones. This is achieved in part by the effectiveness of InvestiFi’s guided investing solution, which provides portfolio options tailored to individual risk tolerances and interests.
InvestiFi CEO Kian Sarreshteh expressed equal excitement about the significance of the partnership: “At InvestiFi, we continue to strive to support financial institutions with cutting-edge in-house investing solutions. Partnering with Bankjoy, a well-respected and trusted platform that supports banks and credit unions, allows us to extend our reach and help more financial institutions across the US, providing them with the tools they need to offer seamless digital investing experiences.”
Our collaboration with Bankjoy highlights our combined commitment to supporting and enhancing member engagement to increase retention and ensuring that financial institutions continue to innovate,” he concluded.