ShopBack, Asia-Pacific’s leading shopping and rewards platform, has launched ShopBack Pay in Hong Kong, enabling consumers to earn and redeem real Cashback in-store at the point of purchase.
As part of the launch, Octopus — Hong Kong's most widely adopted payment method, with 98% penetration — has been added as a payment option within ShopBack Pay, alongside Visa, Mastercard, Apple Pay and Google Pay, making it easier for consumers to spend locally.
"At Octopus, we're all about making local spending simple and rewarding. In partnership with ShopBack, shoppers are offered more payment options while enjoying generous rewards. This not only helps local merchants strengthen their existing customer base but also drives local retail market growth," said Edwin Lai, General Manager, Retail Business & Partnership of Octopus.
ShopBack entered Hong Kong in 2022 with its core online Cashback product, enabling merchants across categories — from e-commerce and travel to food delivery — to engage high-intent users cost-effectively. Partners include Taobao, Agoda, Klook, foodpanda, iHerb, and more.
To date, a million ShopBack users in Hong Kong have earned HK$300 million in real Cashback from their online purchases. With ShopBack Pay now available in Hong Kong, users can use their Cashback to offset purchases in-store at 500+ local outlets, including popular names such as Ten Ren Tea, Gyu-Kaku, Kabo Burger, Aboutea, and Sushi Express.
"ShopBack has grown rapidly in Hong Kong since launching in 2022. Just last month during 9.9, we saw a 30% year-on-year increase in sales driven to merchants and brand partners. The launch of ShopBack Pay gives savvy shoppers a smarter way to stretch their spending, while supporting local merchants — it’s a win-win," said Julian Foo, General Manager of Financial Services at ShopBack.
Supporting Local Retailers
ShopBack Pay drives online-to-offline (O2O) engagement, enabling Hong Kong's offline retailers to capture foot traffic as shoppers look for ways to support local amidst rising international spending. It also provides brick-and-mortar merchants with digital touchpoints to engage customers via a mobile platform, without the need to build their own apps.
For merchants, ShopBack Pay enhances customer acquisition and retention by giving merchants customer insights they can act on to drive sales. Cashback is only redeemable when shoppers return for their next purchase, ensuring merchants not only attract new customers but also convert them into repeat visitors — creating long-term value while keeping spend local. In addition, ShopBack Pay allows consumers to stack Cashback with rewards from their preferred payment method (e.g. credit card points), giving merchants a powerful way to appeal to value-driven shoppers.
One of the first local chains to enable ShopBack Pay is Ten Ren Tea, a household name with decades of history in Hong Kong. Beyond rewarding its loyal customer base, ShopBack Pay at Ten Ren Tea will also attract new customers, further strengthening the brand's business.
"At Ten Ren's Tea Hong Kong, we are dedicated to bringing the finest tea experiences to our customers, blending centuries of tradition with modern convenience. Partnering with ShopBack allows us to expand our reach and reward tea enthusiasts with even more value. Together, we’re making it easier than ever to enjoy the timeless joy of premium tea," said Andrew Chan, CEO of B & S International Holdings Ltd.