InvestiFi, the leading white-label digital investment platform, has announced a partnership with West Virginia Central Federal Credit Union (WVCCU) to deliver guided digital investing solutions to its 23,405 credit union members in West Virginia and Ohio.
WVCCU serves members across Wood, Pleasants, Ritchie, Wirt, and Jackson counties in West Virginia, as well as Washington County in Ohio. The credit union participates in cooperative networks, providing members access to more than 35,000 ATMs and 5,000 branches nationwide.
By integrating InvestiFi’s solutions, WVCCU will reinforce its commitment to being a member-focused financial cooperative, offering innovative tools that allow members to take control of their investment journeys while remaining fully supported.
“Partnering with InvestiFi gives our members access to digital investing safely, supported by tools and educational materials that help them grow their portfolios responsibly,” said Terry Nisewarner, Chief Financial Officer of WVCCU.
“The investing market is changing, and we need to evolve to meet those demands. It is critical that we provide the right solutions and education as our members explore these opportunities.”
The partnership is also expected to strengthen member retention by offering services that compete directly with third-party digital investment apps. In addition, the credit union plans to attract new members by highlighting its expanded financial education and guided investing offerings.
With InvestiFi, WVCCU members can invest in thousands of stocks and ETFs through a self-directed solution, access guided robo-advisory portfolios tailored to their individual goals and take advantage of integrated financial education to make informed investment decisions at every step.
These solutions are fully embedded in WVCCU online banking platform, allowing members to invest directly from their checking accounts, a feature not typically available through third-party apps, in a familiar, secure environment.
Kian Sarreshteh, CEO, InvestiFi, stated: “We are excited to work with WVCCU as it expands its digital investing capabilities.”
“Community-run financial institutions' members are at risk of losing significant assets to third-party digital investment platforms, as they lack the guidance and education to make the correct investment decisions. Credit unions must come together and protect their members by introducing digital investing as a part of their offerings. We look forward to supporting WVCCU’s members in making informed investing decisions while helping the credit union’s mission to serve its community,” concluded Sarreshteh.