Zafin, the strategic platform partner that banks trust to accelerate innovation and deliver transformative customer value, today announces the launch of Transaction Enrichment.
Purpose-built for financial institutions, this new capability enhances Zafin’s modular platform by transforming raw transaction data into rich, contextual insights. It enables banks to deliver more personalized experiences, strengthen customer engagement and lay the foundation for modern loyalty and relationship banking.
Zafin’s Transaction Enrichment is already in use at Commercial Bank International (CBI), a leading UAE bank, where it is supporting a more intuitive and personalized digital banking experience. By categorizing online transactions and providing convenient spending insights, the solution is helping to give CBI customers greater visibility into their spending habits and more control over their financial activity.
“Enhancing our transaction data has helped us deliver a clearer, more intuitive digital experience for our customers,” said Giovanni Gavino Everduin, Chief Strategy & Innovation Officer and Head of Ventures at CBI. “It goes beyond transparency—it’s about laying the foundation for deeper personalization and fostering a new kind of loyalty built on everyday behavior.”
“Transaction Enrichment is foundational to delivering true personalization in banking and is an integral part of a long-term strategy to improve customer relationships and personalized service,” said Charbel Safadi, CEO of Zafin. “Our approach is more than just data enrichment. It enables banks to move beyond generic offers and engage and reward customers in ways that reflect their daily behaviors, financial goals and full relationship with the bank.”
Zafin’s AI-powered transaction enrichment capability is fully integrated across its modular platform, advancing the company’s mission to help banks modernize intelligently by decoupling product innovation from the core. Enriched insights connect directly to product, pricing, and loyalty strategies, enabling banks to lay the foundation for tailored offers, behavior-driven rewards, and more relevant customer experiences without adding complexity to existing systems.