GoKwik, Asia’s leading e-commerce enabler, today announced that it has closed a $13 million growth round.
With the freshly raised funds, GoKwik will accelerate its international expansion, primarily in the UK and the European continent, making its WhatsApp Business solution accessible to DTC brands to unlock the full potential of conversational commerce. GoKwik will also focus on hiring in these markets while continuing to expand the scope of its existing solutions. The investment was led by existing investor RTP Global as well as participation from Z47, PeakXV Partners and Think Investments.
GoKwik’s suite of connected products have already achieved strong market penetration in India, transforming how Direct-to-consumer (DTC) brands convert, engage and retain shoppers as well as simplifying post-purchase journeys, thereby realising more Gross Merchandise Value (GMV) and faster growth.
In the UK and European markets, GoKwik is helping DTC brands improve customer engagement with the Whatsapp Business solution, KwikEngage. It helps brands retarget and convert shoppers who abandon carts, provide seamless post-purchase order updates, both up-sell and cross-sell products and gather feedback.
Having partnered with more than 12,000 brands to date, over 130 million shoppers have purchased from brands using GoKwik products in transactions totalling over $3 billion in Gross Merchandise Value.
GoKwik is now expanding its presence in the UK and continental Europe. Currently:
● Within a few months after introducing KwikEngage in the UK, over 100 DTC brands are already using the WhatsApp solution
● GoKwik counts Levis, Blaupunkt, Jaques of London, Rippl Impact Gear, Buddy and Lola, Xplosive Ape and more as customers in Europe.
● Other GoKwik offerings, such as Return Prime, are also seeing adoption among UK-based Shopify brands
The fresh capital will accelerate GoKwik’s international expansion as it localises Return Prime and KwikEngage for further growth in the UK, Germany, France, Italy and the Netherlands. GoKwik CRO Abhishek Chandra is overseeing the European expansion from the UK.
“It's an interesting time to build an eCommerce brand in the UK— with eCommerce’s share of total retail in the country set to hit 38% this year. With over 86% of UK adults using WhatsApp as their communication channel, the opportunities are endless to engage, convert, and retain them on the platform. But while usage is high, most brands haven’t unlocked WhatsApp’s true potential in their growth journey. That's what we are set out to solve for. With the funds, we’ll focus on helping more UK DTC brands become WhatsApp-native, embedding it across acquisition, retention, and support and beyond to enable them to build lasting connections with their shoppers." Said Abhishek Chandra, Chief Revenue Officer, GoKwik
“It’s been a privilege to witness GoKwik’s journey from the early days to a successful European launch over the past six months. Chirag, Ankush, and Vivek have built an outstanding team with a clear sense of purpose and a deep understanding of what brands need to succeed in an AI-first world,” said Galina Chifina, Partner/CEO at RTP Global. “Their data-led approach and ability to anticipate market shifts have made them a vital partner for the D2C ecosystem. We’re excited to continue supporting GoKwik as they continue to build a foothold in Europe and redefine personalised, data-driven commerce.”
“Our ambition is bold but clear: transform GoKwik from a suite of products into the default growth platform for D2C and eCommerce brands across the globe,” Chandra added. “By connecting every shopper touchpoint—from discovery to returns—we want to create compounding value and faster growth for merchants of all sizes.”