/payments

News and resources on payments systems, innovations and initiatives worldwide.

MyTu integrates Apple Pay

MyTU, a fully automated, AI-native and cloud-first digital bank, has introduced Apple Pay integration, a safer, more secure and private way to pay that helps customers avoid handing their payment card to someone else, touching physical buttons or exchanging cash — and uses the power of the iPhone to protect every transaction.

  0 Be the first to comment

External

This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author.

This addition follows the earlier launch of Google Pay and becomes a part of a broader update to the myTU app, which also includes instant card issuance, token management, and improved digital wallet support.

With this integration, customers simply hold their iPhone or Apple Watch near a payment terminal to make a contactless payment. Every Apple Pay purchase is secure because it is authenticated with Face ID, Touch ID, or device passcode, as well as a one-time unique dynamic security code. Apple Pay is accepted in grocery stores, pharmacies, taxis, restaurants, coffee shops, retail stores, and many more places. Customers can also use Apple Pay on iPhone, iPad, Apple Pay and Mac to make faster and more convenient purchases in apps or on the web in Safari without having to create accounts or repeatedly type in shipping and billing information.

The updated myTU app supports instant issuance of virtual cards, allowing users to begin spending within minutes, without the need to wait for physical cards. Users can also replace cards without disrupting recurring payments by maintaining merchant tokens and block tokens to halt specific merchant transactions that are ideal for managing online subscriptions.

Tomas Navickas, CTO and Co-founder of myTU, said: “As an AI-native and cloud-first bank, we focus on building services that reflect how people actually live and work today. The integration of Apple Pay is part of our commitment to practical, customer-focused banking solutions. It simplifies everyday payments and complements our wider effort to give clients more control, faster access, and better security in managing their finances. This is a natural step in our evolution toward a more digital and efficient banking experience.”

The upgraded myTU app also supports merchants that use tokenized billing, helping to maintain continuity even when card details change. For users, this means services such as streaming subscriptions or memberships can continue uninterrupted after a card update.

For those who still prefer a plastic card, myTU app allows them to order one separately, only when needed. This separation of virtual and physical card issuance reflects a shift towards more flexible and digital first banking. 

Sponsored [Webinar] The Next Fintech Frontier: A path to enhanced cross-border solutions amidst economic uncertainty

Related Company

Comments: (0)

New Industry Survey Report – Navigating the Nordic financial landscape: 2025 challenges and prioritiFinextra PromotedNew Industry Survey Report – Navigating the Nordic financial landscape: 2025 challenges and priorities