Zilch, the ad-enabled payments innovator, has hit a new milestone, surpassing 5 million registered customers in under five years.
The UK’s fastest-growing FinTech Unicorn company is currently adding over 100,000 new customers each month.
This milestone customer announcement marks a significant achievement - Zilch is now in the wallets of nearly 15% of the UK’s 34 million working adult population. In addition to growing past the 5 million customer mark, Zilch has now saved consumers over £750 million in cumulative savings on interest and fees since its launch less than 5 years ago.
These two milestones come as Zilch continues to see revenues doubling YoY, and has recently broken into quarterly profitability.
Philip Belamant, Co-Founder and CEO of Zilch, said: “Over the past 12 months, we’ve seen phenomenal momentum: in five years we’ve saved customers over £750 million in fees and interest, never charged a late fee, hit quarterly profitability, and driven over £4 billion in sales for brands - all while cutting their advertising costs by 50% and converting 10-20x better than Google and Meta.”
“Today, Zilch is re-inventing credit from the ground up. By using the latest AI technology, we’re not just underwriting smarter, we’re helping brands deliver real-time, personalised offers at scale. And with every payment, we’re turning advertising revenue into something meaningful: lower costs and better rewards for our customers. It’s a smarter, more human way to do credit and drive commerce.”
Today’s announcement comes as Zilch launches its largest advertising campaign to date, with a multi-city, multi-media takeover which celebrates the brand’s rapid growth and redefines what it means to pay smarter. “Spend with benefits” champions a new standard in consumer value - positioning Zilch as the payments provider offering the most benefits of any in the market today.
“With nearly 1 in 7 adults in the UK holding a Zilch account, our customers are telling us they want more than just credit - they want all the regulatory protections, full transparency, flexibility to spend anywhere and more than anything value whenever they pay. That’s what Zilch delivers. And now, we’re telling that story at scale to the whole of the UK in a world-first ad-campaign. Watch this space.” added Belamant.