Global Display Solutions (GDS), specialists in the design and manufacture of industrial displays has selected the leading electronics manufacturing services provider, Flextronics, to assemble GDS's ATM monitors in Brazil. This appointment reflects GDS's commitment to support its OEM customers worldwide whilst ensuring its prices remain as competitive as possible.
GDS selected Flextronics in response to both an increased demand for ATM monitors from Brazil’s banking market, and high importation duties on end products being shipped into Brazil. GDS recognised that by having Flextronics assemble its ATM monitors at manufacturing sites in Brazil, Brazilian banking customers would benefit from readily-available ATM monitors at non-import taxed prices. This will allow GDS to increase its competitive edge in Brazil’s ever-expanding ATM market.
Keith George, Engineering Manager at GDS, comments: "We are extremely optimistic about this venture. With the assistance of Flextronics, we can serve our Brazilian client base’s needs at low price to both ourselves and to them. With such a strong proposition, we are optimistic that we will increase our foothold in the country and enjoy considerable local growth."
Antonio Federico, director at Flextronics’ Brazil operations, added: "We look forward to a mutually beneficial relationship assisting GDS to maximize its market objectives in this region."