"We are committed to a community-oriented philosophy that enables us to offer personal and commercial banking as well as investment and insurance products through banking centers, ATMs and financial services subsidiaries," said Annette Kajtoch, Program Manager and First Vice President for First Niagara Bank. "Using Financial Profiles' planning and advice software will significantly enhance our ability to solve each of our client's unique financial needs quickly and effectively."

Profiles+ Professional gives bank representatives the power and flexibility to handle a diverse cross section of customers. The modular presentation and analysis format allow financial services professionals to foster a collaborative relationship. First Niagara's use of the Asset Allocation module also allows their wealth management group to classify assets.

Financial Profiles' planning solutions have demonstrated their ability to improve customer relationships and sales. A recent survey of 100 independent reps shows that nearly 50 percent witnessed an increase in sales from using Financial Profiles' solutions, with more than 20 percent of those advisors seeing sales rise anywhere from 25 to 50 percent. Nearly 60 percent of the advisors surveyed also garnered one to five customer referrals from each client who had received a financial plan created using Financial Profiles' applications.

"Banks have the unique ability to identify other opportunities to service their customers, and technology providers like us need to help them do so productively and successfully," said William Landes, Vice President of Sales at Financial Profiles, Inc. "We are committed to making it easy for financial services firms, like First Niagara Bank, to identify and solve more of their clients' needs in order to realize increased sales and customer loyalty."