Fiserv Inc. (Nasdaq: FISV) announced that connectfinancial has chosen the new core strategy solutions from Fiserv CBS Worldwide, a Fiserv Inc. business unit, to provide the final elements in its enterprise strategy to strengthen customer focus.
The solutions include Fiserv Aperio, CBS Teller and CBS Data Warehouse.
Having recently completed an upgrade for ICBS, Fiserv's core software solution, Fiserv Aperio, CBS Teller and CBS Data Warehouse will now complete connectfinancial's front office and business intelligence solution. "The core system upgrade implementation and go-live was relatively painless. Careful planning, detailed testing, continuous focus and dedicated commitment from connectfinancial and Fiserv staff paved the way for a very smooth transition," said John Hensby, CEO at connect financial. "The upgrade to the next release of ICBS provides the platform for the next phase in our customer focus strategy. Fiserv Aperio, Fiserv's intelligent CRM solution, will further improve our customer knowledge and service."
As the largest credit union in Tasmania, connectfinancial has chosen Fiserv Aperio because it integrates disparate databases for better customer service and it incorporates a marketing campaign delivery system. This system uses analysis from the business intelligence solution, CBS Data Warehouse, to proactively and reactively cross and up-sell. Fiserv Aperio's marketing campaign capabilities also provide predetermined step-by-step scripts for consistency across channels process.
"The key to focusing on customers is being able to have one "source of truth" about all the relationships we have with that one customer," said Hensby. "Today, we have numerous solutions running in parallel, but none summarize relationships across all lines of business and all channels.
Fiserv Aperio will provide a single view of each customer, which will improve customer service, increase cross-sell and up-sell opportunities and boost productivity.
Incorporated into ICBS, the business intelligence framework includes CBS Data Warehousing, which provides easy-to-use analytical, reporting and warehousing capabilities. Also included is the Hyperion reporting tool, which will allow connectfinancial to easily develop specific reports and executive dashboards that can be used to drill-down in real-time for more detailed information.