Savings & investment service Wealthify has today launched its new proprietary platform, which sees the company more than double its in-house capabilities to accommodate its plans to scale and grow the business.
Built internally, the platform sees Wealthify take on most of the back-office functions itself, speeding up payments and trading, and streamlining the customer experience. It will allow the company to launch products at a faster rate moving forwards.
This follows the launch of Wealthify’s Instant Access Savings Account, powered by ClearBank, in February - a move that propelled Wealthify from an investments-only platform, into the savings sector.
The company has partnered with ClearBank for banking services and Clearstream for custody services and trade execution.
Wealthify has gone from strength to strength following its launch in 2016. Since its full acquisition by Aviva in 2020, the company has grown ten times in value and helped to create jobs in the local community, growing FTE by four times over this period. It is fast becoming the go-to platform for retail customers looking for a smarter way to grow their money.
Michael Ashford, founding member and Chief Technology Officer at Wealthify, commented: “We are really proud to launch our new platform, built entirely in-house using the latest cutting-edge technology to deliver what we believe is the best customer experience on the market. This is a game-changer in the savings and investment industry and sets the scene for big things to come.
“In our quest to deliver a perfect operating model that would drive efficiencies for us and our customers, we had the vision and the technical capability to build a low cost - high automation platform ourselves and have spent the last 2 years doing so.”
“Our model combines the latest technology, investment expertise and unparalleled customer service, to provide customers with a truly unique experience. We are confident that our customers will see the benefits of our approach, and we look forward to helping them achieve their financial goals in the years to come.”