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Arat goes live with Moneythor to launch loyalty programme in Saudi sukuk crowdfunding

Source: Moneythor

Arat, the leading sukuk crowdfunding platform for SME realestate developers in Saudi Arabia has gone live with Moneythor, the global provider of personalised engagement and loyalty solutions, to drive activation and boost customer engagement.

Arat has deployed Moneythor’s cutting-edge loyalty solution to enhance its financing and investing offerings with an innovative loyalty programme. Customers can earn points through referrals, participating in the investment opportunities, or other activities, with flexible redemption options such as adding funds directly to their wallets or spinning a wheel for instant cashback or prizes.

This enriches the overall customer experience and fosters long-term loyalty. By leveraging Moneythor's loyalty platform, Arat aims to incentivise customers to actively engage with its platform, thereby maximising customer relationships.

Mashari Alomayyer, Co-founder and CEO expressed his enthusiasm for the partnership, stating, "At Arat, we are committed to empowering SME real-estate developers through innovative financial solutions. Our collaboration with Moneythor to introduce a loyalty program not only enhances customer engagement but also fosters loyalty among our user base. Together, we are revolutionising sukuk crowdfunding, paving the way for inclusive and accessible financing options in Saudi Arabia”

Martin Frick, CEO of Moneythor, added “We are thrilled to collaborate with Arat in reshaping the landscape of sukuk crowdfunding in Saudi Arabia. Our belief in enriching the overall customer experience aligns with Arat's vision, and we're delighted to see this shared commitment in delivering personalised customer-first digital experiences for their users with best-in-class loyalty services." 

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