ClearScore, the credit app and online financial marketplace, has launched a new consumer advertising campaign, bringing back Charlie and his canine companion, Moose, in a TV ad mini-series.
The TV ad mini-series called “Wat Doing” will promote the platform’s role as a ‘best friend for your finances’. Twelve episodes follow the lives of Charlie and Moose, the much-loved stars of the TV ads from 2016-2018, which made ClearScore the number one credit checking service in the UK.
ClearScore helps more than 21 million people around the world improve their financial wellbeing by putting them in control of their financial data and credit score. In the current cost-of-living crisis, ClearScore’s services are more critical than ever. The new campaign aims to show how ClearScore can help people feel better about their finances.
The commitment to create a series of ads that will unfold over the next two years - across the UK, Canada, South Africa, Australia and New Zealand - has been a 12-month project to create content that can connect with consumers across a wide variety of traditional and digital channels.
Justin Basini, Co-founder and CEO of ClearScore, said: “ClearScore helps millions of people around the world make decisions that improve financial wellbeing. The story of Charlie and Moose is designed to bring a smile and a message of reassurance. ClearScore will never be able to solve the cost-of-living crisis on its own, but wherever we can, we help take some of the drama out of finance. I hope this mini-series of ads brings a positive feeling at a tough time for many.”
Marina Wong, Head of Marketing at ClearScore, said: “Since bringing back the previous campaign in 2024 we’ve have received cards, Facebook posts, and many messages about Moose being back on TV and we hope that all the love and attention we have given our new mini-series will make the campaign’s return even more special.”
ITV is launching the series with its ‘ITV presents’ season trailer in the opening break of Ant & Dec’s Saturday Night Takeaway on April 13th. Following the launch, viewers can binge-watch the entire season on YouTube. The season will also run across all video platforms, including Meta and TikTok, and will feature exclusive behind-the-scenes and additional content.
The series opens with a trailer introducing Charlie as an everyday guy about to have his world turned upside down. Over the course of the series, Charlie loses his job just as he gets the news that a baby is on the way. As he gets back out to find new work, Moose is always by his side—a dependable companion who boosts Charlie’s confidence that everything will work out.
The mini-series is created by And Rising with the writing-directing duo The Arnells for Merman Branded. Medialab has developed media planning and buying in the UK.