Crédit Agricole and Worldline [Euronext: WLN] today unveil CAWL, the name of their joint venture, with a strategy focused on combining service and proximity to provide merchants with payment services tailored to the unique needs of their sectors.
CAWL, the new payment services brand for merchants in France, embodies the combination of Worldline's technological expertise and offerings and services with Crédit Agricole Group’s commercial performance and distribution power.
CAWL is a brand born from the strategic partnership between two leaders. CAWL is a relational and proximity brand, with a strong innovative and technological focus. It leverages the complementary aspects, values, and strengths of both groups.
A brand combining service and proximity CAWL is more than just a name and logo. The brand aspires to become the French leader in payment services for merchants.
It will offer all-in-one payment solutions combining acceptance and acquisition and integrating valueadded services specific to each business sector: industry-vertical offerings that will simplify merchants' lives and allow them to focus on what's essential, the development of their business.
CAWL's solutions will enable merchants to focus on their growth, effectively manage their commercial performance, optimize their sales, and mitigate fraud risks, thus fostering the development of their business activities.
Offers for all types of merchants
CAWL aims to provide complete and innovative offerings for all merchants, regardless of their size, industry, and sales channels.
• Large merchants: CAWL will offer omnichannel solutions with dedicated commercial teams and expertise for each industry.
• Professionals and SMEs: Starting in 2025, CAWL will roll out all-in-one offerings by industryverticals. These offerings will be widely distributed by Crédit Agricole Group banks, through dedicated teams and via an entirely digital channel.
CAWL's offerings will leverage the various technologies and capabilities of Worldline, as well as on Crédit Agricole Group's deep knowledge of the French market:
• E-commerce: A platform with new features allowing merchants to offer their customers a seamless and omnichannel shopping experience and optimize their conversion rates and commercial activities, and more.
• Instore: Multiple SmartPOS solutions, the latest generation of Android POS terminals offering a diverse application catalogue.
These offerings will enable merchants to access multi-currency, multi-country, multi-payment network services, and alternative payment methods, supported by a pan-European acquisition platform and personalized services.
For Meriem Echcherfi, CEO of CAWL: "CAWL has the ambition to be a major player in payments for all merchants in France, with an offering that combines service, proximity, and high technology, leveraging the strengths of Crédit Agricole and Worldline. We also aim to be a leader in innovation by creating integrated offerings that significantly increase the added value for merchants and, by extension, for their own customers."