Intelligent Results, a US-based business analytics firm which provides software to help financial firms model customer behaviour, has won a second round of funding, worth $8 million, led by Menlo ventures and including existing investors, Ignition Partners and OVP Venture Partners.
Intelligent Results previously closed $6 million in first round funding. The proceeds of this second round will be used for expansion of sales, marketing, and continued product development.
The company's software combines traditional customer information with unstructured data from call centre notes and customer conversations to create predictive models for use in commercial lending applications such as collections, recovery and attrition. The firm claims to have already signed up three of the top ten US banks.