Currently co-promoting an eWallet service to consumers, MasterCard International and Brodia have announced plans to extend the partnership to include a new range of cardholder payment services, including P2P, mobile commerce and smart cards.
The current agreement between the two goes back to July 2000, with the launch of the MasterCard eWallet - provided by Brodia - which was marked by a national advertising campaign aimed at raising consumer awareness of the ease and convenience digital wallets bring to online shopping.
The two companies say they have since identified opportunities to broaden their portfolio of e-business services to cardholders, offering such future services as expanded e-wallet capabilities, consumer-to-consumer payment support, mobile commerce capability, smart card and other personal commerce services. Under the agreement, Brodia will work with MasterCard to market a fully integrated solution built to enhance payment card functionality.
The new platform will be based upon Brodia's core Identity Management System and will be purpose-built to enable MasterCard's members to offer cardholders secure storage and access to personal information and preferences for executing all kinds of online transactions. Elements of the platform are already in release at several banks, says Brodia.