Bank of America secures pride of place on Yahoo! en Espanol
08 April 2003 | 4835 views | 0
Bank of America has teamed with Yahoo! en Espanol to create a Spanish-language financial Website, offering information on bank accounts, mortgages and investment products and financial tools.
Bank of America has exclusive placement in the "Centro Bancario" section of Yahoo! en Espanol. The site features educational material on basic financial topics, as well as links to detailed information on Bank of America products and services. Consumers will also find Bank of America promotions throughout the Yahoo! en Espanol, Yahoo! Mexico and Yahoo! portals.
Eusabio Rivera, Hispanic initiative executive for Bank of America, says: "This alliance provides a convenient way for Hispanic consumers to get information and open accounts online."
Last year, Yahoo! and Bank of America announced an agreement to promote banking products and services on the English-language Yahoo! Finance! site.