The Canadian Imperial Bank of Commerce (CIBC) has added an insurance comparison service to its Internet banking site, powered by online insurance channel Kanetix.
The service allows customers to compare multiple quotes from up to six providers for 10 and 20-year term life insurance and critical illness insurance.
The comparison tool also provides policy highlights and a list of covered conditions for each company's product. Users can choose to purchase a policy over the phone or apply for coverage online.
Rick Lancaster, senior vice president, CIBC Insurance, says customers are already visiting the site for insurance: "By providing online access to the critical illness insurance quote comparison tool, we make it easier for Canadians to make an informed decision."