19 August 2017
visit www.avoka.com

ISAs r us says Legal & General

16 January 2003  |  3245 views  |  0 Mobile_3

Legal & General is to use a new text-to-email response service, RSPVi, to promote its range of tax-efficient investment savings accounts (ISA) during the busy ISA season.

The firm is highlighting the mobile information line in all national press and poster advertising in the run-up to the end of the tax year.

Registered users of RSVPi simply text the words "ISA OFFER" to 81211 and get an e-mail by return from Legal & General with further information and links to the insurer's Web site to buy online.

Claire Stracey, retail investments marketing director says the inclusion of RSVPi’s text-to-email response mechanism in the campaign reflects the increasing mainstream use of text as a communications medium: "Around 27 million people in the UK have an e-mail address and know how to text so most investors can request information straight away and are only one click away from our Web site."

The e-mail address will not be used to communicate any further marketing information, she says.

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

Legal & General consigns paper to the bin

Legal & General consigns paper to the bin

12 December 2002  |  2746 views  |  0 comments

Related company news

 

Related blogs

Create a blog about this story (membership required)
visit www.worldpaymentsreport.comvisit www.niceactimize.comvisit www.dorsum.eu

Top topics

Most viewed Most shared
Mobile contactless spending accelerating in UKMobile contactless spending accelerating i...
8810 views comments | 23 tweets | 23 linkedin
Norwegian banks and startups form fintech clusterNorwegian banks and startups form fintech...
7750 views comments | 19 tweets | 23 linkedin
RBS to bring Silicon Valley to EdinburghRBS to bring Silicon Valley to Edinburgh
7043 views comments | 10 tweets | 7 linkedin
hands typing furiouslyWhy Blockchain Might Not Be The Future For...
6386 views 1 | 5 tweets | 3 linkedin
Apple sidelined as Beijing transit system launches payments appApple sidelined as Beijing transit system...
6245 views comments | 11 tweets | 9 linkedin

Featured job

£100-120K Basic dependent on experience plus subst...
London

Find your next job